Leading American Channel celebrity news entertainment. E! has launched an exclusively dedicated program for African content.

The show gained its prominence as the leading reporter of Hollywood's exclusive celebrities. Inclusion of African content will see the continent's biggest entertainment shows covered by the the American media hot shots.

The show revolves around fashion, the latest in pop culture, celebrity reality shows, red carpets, uncensored dramatic shows and celebrity news.

The popular shows among Ugandan audience include "Keeping Up With The Kardashians" a reality show about The Kardashian family, Fashion bloggers, I'm Cait, and Red Carpet.