Socialite Prima Kardashi has delivered a brutal prediction about Lydia Jazmine’s upcoming concert, claiming the show could flop because of what she describes as poor marketing.
Lydia Jazmine is scheduled to headline a concert at Lugogo Cricket Oval, but Prima says she is not convinced the event is being promoted strongly enough to attract the numbers required to fill the venue.
According to Prima, promoter Abitex would have to pull off something extraordinary to turn things around before the concert.
“Lydia Jazmine's concert will flop. Unless Abitex is a witch, but I don't see that concert succeeding at Lugogo Cricket Oval. Its marketing is very lacking,” she partly said.
Prima Has Been Critical of Jazmine Before
Prima's latest remarks come shortly after she criticised Jazmine over what she considered poor branding, suggesting the singer's concert campaign has not generated enough excitement.
Her comments have now added another layer to the conversation surrounding Jazmine's upcoming show, with fans and industry players likely to watch closely to see whether the concert lives up to expectations.
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