Songwriter and musician, Nince Henry, has called upon fellow musicians to invest more into research before releasing their music. He says this will take the industry in a better direction.
He believes most artists release their music without fully understanding the demands of their audiences and fans.
"Releasing music without understanding your audience can't take you anywhere. Musicians need to study the target market first before releasing any music. They must understand the demands of the industry," he partly said in an interview with a local YouTuber.
Nince Henry has been active in the music industry for over ten years.
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