Musician Bebe Cool released his "Break the Chains" album on May 30th of this year at a star-studded event at Noni Vie in Kampala.
The album marked a new chapter in Bebe Cool's career, blending his signature style with fresh Afrobeats influences.
According to Bebe Cool, the album is focused on taking Ugandan music to the international market.
However, ten days after its release, Bebe Cool has remained confined to his comfort zone.
James Propa, a popular music critic and analyst, says Bebe Cool should have instantly gone on a promotional tour in different countries if he aimed to succeed with the album.
He has blamed Bebe Cool for taking a backseat after the project's release. In an interview with a local YouTuber, Propa explained that the Gagamel boss should, by now, be in Lagos, the United Kingdom, or the USA promoting the album.
"Bebe Cool is too comfortable for the album to succeed on the international market. He should be on promotional tours in Lagos, the United Kingdom, or the USA, meeting with different stakeholders and promoting the music," he explained.
James Propa says Bebe Cool performed better before the album's release in terms of promotion but gave up after the release, yet that's where he should have focused more.
The music critic also says Bebe Cool should have championed his collaborations with Joshua Baraka or Yemi Alade on streaming platforms because they have more numbers than him. He could have leveraged their reach, and many would have gone on to stream the album.
Propa, however, says the Gagamel boss should not give up but work harder on the album's promotion for better results.
James Propa currently works as a marketer with Spotify, a music streaming platform.