NBA Basketball icon Kobe Bryant, 41, has reportedly died in a helicopter crash in Calabasas, California, on Sunday.

TMZ reported the Bryant was in his private helicopter with at least three other people when it started to crash.

Pepperdine Graphic, Pepperdine's a student-run newspaper, published a tweet on Sunday that showed an image of the helicopter and smoke in the distance.

The Los Angeles County Fire Department said at least five people died in the crash.

This is a developing story.