Musician Sama Sojah is one of the most talented Ugandan artistes, but he lacks proper management and promotion.
He is a purist who focuses on creating timeless music, and this has been proven throughout his years in the music industry.
The singer knows this and is always blowing his own trumpet whenever an opportunity presents itself.
The rising star has now thrown shade at many Ugandan artistes, revealing that most of them are focused on TikTok trends instead of creating timeless music.
He explained that artistes of this generation are looking for relevance through TikTok. They are releasing "trash music," and many are looking at TikTok sounds rather than real music.
"I do classic music, which is pure and timeless. My songs can last for many years to come. I am not seen everywhere because I don't create TikTok sounds; I am not like many Ugandan artistes who are focused on TikTok trends and sounds. I do genuine stuff," he explained in an interview with a local television station.
The singer, however, has some work to do to be appreciated countrywide. He needs to work on his branding, promotion, and marketing to gain the attention of different music fans in the country.
