Musician Spice Diana has often faced criticism for allegedly paying media outlets to promote her music career.
There are allegations that she also pays media to discredit her competitors and prevent their music from being played on different platforms.
The singer has admitted to this practice, explaining that she pays media and bloggers to promote her music. She believes that every businessperson invests heavily in marketing to maximize profits.
"How can you expect someone to promote your work on their platform without compensation? Any businessperson has to market what they are selling... People who criticize spending on music either don't understand the industry or have misguided views," she said in an interview with a local television station.
The regular hitmaker added that she will continue to do so for the betterment of her career.
