After heavy investment by tycoon SK Mbuga, STV went on air and many believed it would be the next big thing.
But almost three years down the road, the TV station is still struggling to capture the mass market despite hiring veteran presenters like Mbaziira Bashir, and Robin Kisti among others.
The latest news on our desk indicates that the tycoon is now planning on changing his “go-to-market” approach.
According to our sources, STV is planning on becoming a full Sports channel because there is limited competition in that field.
This is after they failed to compete with other TVs doing politics and entertainment.
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