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RUSSIAN drivers are getting quite an eyeful in a bid to make them slow down thanks to topless women flashing speed limit signs at an accident blackspot.
A trial of the road safety campaign demonstrated that it helped lower the speed of traffic near a pedestrian crossing in Severny village.
The experiment was first started in 2013 but the idea has been revived as part of a new national debate on reducing the 30,000 a year deaths on Russia's roads.
Road safety campaign Avtodrizhenia staged the trial and said that "most speeding drivers, the majority of whom happened to be men, slowed down to admire the female road safety assistants," according to a report.
The topless women held signs warning of 60 and 40 kilometres per hour.
There were no reports of accidents caused by drivers being distracted. Older pedestrians said they were happy the speed was being enforced as they were terrified for their lives when they used the crossing, with one female pensioner saying: "Drivers do not let us cross. "Some of them do but many others just fly past.
"They even shout at us - 'why are you walking here?' Can you believe it?" One of the near naked women who was helping out with the speed enforcement:
"Our drivers usually do not slow down when they pass a village or a settlement even though their are speed limit signs by the road.
"So we have to make them do it."
A male driver said: "It's super thing, amazing.
"I'd like to see more of this by the road, and yes I looked at speed limit sign this time. It will teach other drivers too."
Igor Mikhailushkin, head of the regional police press service in Nizhny Novgorod region, where the experiment took place, said: "We have organised similar installations this and last year trying to make the drivers obey the speed limit.
"But I must say our girls were dressed more than these women." International comparisons show Russia's roads as among the most dangerous in the world.
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