That song you always listen to in just 3 minutes, enjoy or criticise probably took hours, a day, a week or a month of baking.
No surprise some artistes end up as one-hit wonders but before y'all throw insults at them kindly learn that making a hit song doesn't come easy and only those that have maintained it for years can brag.
Factors that influence a smash hit are very many but in the interest of time especially you the reader I will group them in the major 3 Ps that's to say Production, promotion and publicity.
Production
In this, we shall look at the producer's work, the song theme, the melodies, rhythm among many other things.
The mother of all pillars to a mega hit is the "Melody". That's why we are able to dance and sing along even when we don't understand the language music being a universal communication.
Any artiste must come up with the most unique and catchy melodies. If you closely asked most artistes they will tell you that before hitting studios. There is always that rhythmic tone in the head itching them.
For this to come to a reality, choose the perfect and most appriopriate producer relevant at the moment, a producer corrects, guides and gives life to the good melodies. He is like the human heart that pumps blood.
Just like a good cameraman who captures the perfect moment; say at the wedding when the priest says you can now kiss the bride, that right there is a perfect scene and if that is not in the gallery then the camera man needs to retire; equally a good producer gives good instrumentation, beats and captures the best of melodies.
A good video is a thing currently and please take note that no one is going to play your boring cheap video on Television. A good video producer will do a song justice with a perfect storyline.
A songs theme also matters a lot. What are you trying to tell people about? Choose the theme that matches your brand. For example, don't exepect Juliana to jump out and start singing a song like "farmer" not that it's bad but that's not who she commands in the market.
Promotion
This happens to be the hardest part of making a song to be a hit according to many artistes. It involves a lot of distributing the song to all media houses, deejays, and hitting social media. In brief it means making the song reach the final "consumer".
You must choose the right radio station to play your song depending on the kind of genre your doing, don't take a dancehall song to CBS and expect to make a difference there, same for a Kadongo Kamu song on Galaxy FM.
Why do you think many artistes are always in the bar it just another way to have their music played?
Under, promotion the right management will do you miracles absolutely it's the back bone of any artiste. You can't just be the master of your art and still promote and push your music. This is too much work for an artiste. A right management will create the best communication approaches on your behalf.
Publicity
This is the final stage for a song to be a hit song, you have a good song well produced and now how is that song attached to you. When you listen or watch a good song it's important or relate it with the artiste in mind for example last year Amasanyalze negagenda was a massive radio and club jam how many of you know how the musician behind the hit song looks likely very few.
Two, under publicity artistes create stunts to sell a record. Let's say Chameolene stages that his wife has divorced and then follows it up with a love jam tell me how many people will miss listening to that song.
We have all seen these stunts when artistes have concerts in the near date, remember Grace Nakimera acid incident just a few days to her show, Chameolene, Bobi Wine, Bebe Cool, Good life fights are stunts to sale their records.
